UNIQLO

Posted April 6th, 2011 in Ume's Interests No Comments »

Just received a package from my friend in Hokkaido – UNIQLO clothes and a book for Hiro.

What a wonderful gift!  Things must be still not as same as they used to be over there, but she did find the time to go shopping for my little boy…  Thanks!

She said that she heard on the news saying UNIQLO is getting popular in Australia, and that’s why she went to UNIQLO to buy some baby clothes.  Then I thought “Ok, there is no UNIQLO in Perth, but there must be few in Eastern states.  Actually, according to UNIQLO website, there is no UNIQLO shop in Australia.  (@[email protected])

The Japanese retailer UNIQLO is expanding worldwide now.  Personally I love UNIQLO too.  That’s one of the shop I go to every time I go back to Japan.  I love the simple design, and most of all, the price.  Reasonable pricing, basic and simple design, and wide variety.

When UNIQLO first opened in Japan, the image of the brand was just “cheap”  around me and friends.  So, sometimes we felt little embarrassed when someone said “hey, isn’t it UNIQLO you’re wearing?”  But now, UNIQLO is one of the biggest brand in Japan and very popular in other countries too.

I think, what changed the image of UNIQLO in us was when they did collaboration with famous artists and anime characters.  When I first saw the  tv ads of UNIQLO T-shirts designed by famous artists, my image for UNIQLO brand was 180° changed and it suddenly seemed to be very stylish.  Since then, they do many collaborations with famous brands and anime characters such as Disney, Dragon Ball, etc.

They sell many products, from panties to jackets, but my favourites are jeans and pants.  They hem the pants when you buy them for free, and give you a little card showing the name of the person (staff) who did it, so you can bring them back to the shop anytime if the size wasn’t right or there’s any problem.   Located in almost each city in Japan is the another reason why I go there too.



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