Angus Beef in Hungry Jack’s & McDonald’s
Posted November 17th, 2009 in Eat out in Perth 2 Comments »
Whilst McDonald’s started its Angus Burger awhile ago, Hungry Jack’s launched Angry Angus Burger today with two varieties – Angry Angus Single and Double.
Hungry Jack’s sure is for meat lovers! I mean, my image for Hungry Jack’s has been “meat” “men” “muscle” etc… and this burger again reminds me of the fact.
Angry Angus Burger contains angus beef patty, bacon, cheese, lettuce, tomato, and Angry Onions – it’s like onion rings. Angry Angus Double Burger comes with 2 layers of Angus beef patties.
I can’t say which one is good – McDonald’s or Hungry Jack’s, but it seems that men are more excited about Hungry Jack’s Angus. Is it because of the fried onions? or brand image?
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I think the HJ Angus burger will do a lot better as it’s a much better advertising campiagn.
McDonalds is trying to make their burger classy, but if it’s a fast food, it doesn”t matter what you put in it…. it’s STILL fast food! They could have a lobstertail burger with Foie Gras and Caviar sauce and it’d still be fast food and not very classy.
HJ have taken the same burger but made it “Angry” (I guess it’s the opposite of a happy meal, but I don’t think burgers have emotions) which I think will appeal to lots of meat-eating Aussies!
But I’m still wondering why they haven’t named it after Angus Young from AC/DC… that’d be VERY aussie.
Bishonencam
I totally agree! McDonald’s is advertising Angus burgers as “fancy”, but I don’t really get it.
The burger is pretty meaty, and big volume. I don’t think the burger is for “ladies”, so HJ is doing better promotion for it, by advertising it as “meaty” “angry”. I guess.