Besides those famous mascots such as Hello Kitty, Doraemon and Pokemon etc, there are hundreds of others in Japan! It seems that many companies in Japan tend to create their own mascots/characters for marketing purposes as lots of Japanese people (especially kids and women) like cute characters …
Here is few of the popular characters from some Japanese companies…
QP mayonnaise is the biggest mayonnaise brand in Japan, and its brand image character “QP-chan” has been a popular mascot in Japan for years now. There are many different QP-chan figures in Japan… in different costumes such as student, baby, doctor, Japanese kimono dress etc, and also in famous cartoon/character costumes such as Doragon Balls, Mickey Mouse etc.
As I wrote in my previous post, I love Pon De Lion !! So cute… You can collect Pon De Lion’s plates, mugs, aprons, bath towels etc by buying donuts and gaining points at Mister Donut.
So cute doggie!! This white dog “Otosan” (means “dad” in Japanese) is the mascot of Soft Bank mobile JP, and he is so popular among people in Japan since they started using this dog as their image mascot! There’re figures, biography and photograph books of him out there and they are selling like pancakes. He looks like Shiba, but actually Hokkaido-ken (Hokkaido dog). Lovely ~
<Morinaga Choco Ball>
This is one of the long-selller chocolate snack in Japan (I remember eating it a lot since I was a kid) from Morinaga Co. The reason of being one of the popular snack in Japan is not only its cute character “Kyoro-chan”, but also their long-time promotion; if you find gold or silver angel mark on the beak of the box, you can get a tresure box! You need to collect either one gold angel or 5 silver angels to get this tresure box, and it is very rare to see the angel mark on the box. In fact I’ve never got gold angel in my life! Just one silver… so never seen what’s inside of the tresure box. I can’t believe Morinaga is still doing this promotion. It’s been going on at least for 20 years.
This is very local, but I love the character of Kansai TV, “Kantere”. You can buy its collectible figures in Kansai TV studio, Kansai airport (KIX) and some shops in Kansai area. I just love its face… I used to use Kantere’s pen in high school :p And, I got Kantere’s cup when I went back to Japan last time. (can u find the blue plastic mug?)